The consequences of advertisement on young people Essay

The consequences of advertisement on young people - Essay Example Targeting of children as consumers of advertisements is ignoring the fact that they are not cognitively as developed as adults and thus, will not relate to the advertisements as adults do. There is sufficient evidence suggesting that the pre-adulthood brain is not fully developed, which translates into a situation where children cannot be trusted to make decisions and judgments in similar capacities as adults (Snead, 2007). In this case, the influence of advertising on young people is significantly different from that of adults. Whereas an adult can be trusted not to undergo behavior change based on an advertisement, the same cannot be said of children. Examples in which the heightened influence of advertisement on children is visible are discernible. First, advertising alcohol to young people has been shown to bear a number of negative consequences. These include a significant link between exposure to alcohol advertising and onset of drinking among previously non-drinking young people; increased levels of alcohol consumption among youth drinkers; and lastly, evidence of a dose-relationship among young drinkers (Anderson, 2009). The relationship between advertising and snacking also exemplifies the effects of advertising on young people. Harris, Bergh and Brownell (2009), argue that the prevalence of advertising of calorie-dense and low nutrient meals is significantly linked to obesity. Conditioned reflexes alongside the concept of manipulation of human behavior are at work in this case. Young people are more susceptible to these two and thus will most likely snack on available foods when they watch such advertisements. Another aspect from which advertisements bears capacity to influence youth behavior more than adult’s is in the way advertisements are designed. Massey (2006) argues that vigor, immaturity and impetuousness characterize youth; traits which advertisers are well

Water, Agriculture and Irrigation Simulation for CROPS Statistics Project

Water, Agriculture and Irrigation Simulation for CROPS - Statistics Project Example Temperatures are at the highest in the month of July and August with temperatures reaching high as 40  Ã‚ °C. Temperatures are recorded the lowest in late January and early February with temperatures reaching less than 5 °C. ETO is highest in the month of June to July with records reaching up to 7mm. The month of December and January record the least ET0 at an average of 1mm a day. The ideal period to grow crops in Cordoba is from January after which they will take 4 months to be harvested. The major climatic constraints include high temperatures. Cordoba experiences high temperatures in the mid year. The increasing temperatures occur in the summer season after which most of the crops have already been harvested. Increasing Carbon dioxide in the atmosphere is also high from June to December and is increasing at an increasing rate. Carbon dioxide should not be directly proportional to the oxygen released to the atmosphere. Increase in carbon in the atmosphere lead to low productiv ity. Increased carbon dioxide in the atmosphere may have direct impact on agriculture productivity. This may also lead to extreme weather. A warmer climate could bring low rainfall which results to low water availability. The maize sown on 15th February yielded 2.726 with a biomass of 8.388 ton/ha with a potential biomass of 18.314 ton/ha both in ratio of 46% with a water productivity of 1.01kg yield per m3 evapotranspired. Canopy Cover (CC) of the maize sown in 15th February increased from 0 to 96% at the 15th day to 40th day and reduced from 85th day up to 111th day.